Final Project Proposal

Creating your own media: A cultural intervention

 

My final Project will focus on how subliminal advertising, or advertising in general, has affected unconsciously the audience’s behavior. Starting with the effects that exposing children to media has, as well as the allowance that parents nowadays give to their kids to watch television, and concluding with the relationship that media establishes between women and advertising. In summary, I would focus on how media represents the woman’s image and how is this taken by early ages’ audience and the consequences that this has on their behavior if it’s not well controlled y adults. 

To begin my research for this project I will focus on finding a variety of actual advertisements that are or could affect the audience the most. I find very important that, as observed by reading different articles mostly in class, advertisements’ main objective is to seduce basically women and children.

I have two ideas to elaborate this project. The first one is basically by doing a research paper and add pictures of images that have made a negative change or tried to change women’s behaviors in society (children and adults). On the other hand, I have come up with the idea of creating a short media piece, a video, analyzing little girl’s reactions to ideals that media and irresponsible parents have let their children to be exposed to nowadays. Which I would like to complement with some adult women’s answers to basic questions related to how women are portrayed and what their reactions are and analyze it as well afterwards.

I also have in mind that recording children is probably going to be pretty inaccessible, so if that doesn’t work for my project I would combine the two ideas that I have in mind and create a short video of just women talking about their roles in society and how they would define their childhood as females as well as growing up.

 

"They have ads of how you should dress and what you should look like and this and that, and then they say, ‘but respect people for what they choose to be like.’ Okay, so which do we do first?”  -  Kelsey, 16, quoted in Girl Talk

 

 

Some of the resources that I will use for my research:

http://mediasmarts.ca/gender-representation/women-and-girls/media-and-girls

https://bitchmedia.org/post/heres-what-bothers-me-about-the-new-dove-ad

https://bitchmedia.org/article/pretty-unnecessary-beauty-body-positivity
http://advertising.about.com/od/creatingads/a/Advertising-And-Women.htm